Most of the hits obtained from search engines come from sub-pages. Hence, creating powerful sub-pages and elevating each article in their respective searches will give you a great advantage in getting hits. The in-site and off-site SEO methods used for websites also apply to articles on the sub-pages; however, it shows various differences in practice. We will provide information on the details about these differences and the harmonization of the content with SEO.
The most important criteria in the adaptation of the article to SEO is the original content. Non-original content is often far behind at rankings and cannot exceed their unique versions. The authenticity of the article should be considered not only by content but also by other materials used. The authenticity of the tags, titles and images used also greatly contributes to SEO. The meaning of the originality of the images is the authenticity of the name of the image and its sub-tags.
Comprehensiveness in Subject
The article should be selected and used in a way that is coherent with the materials used in it. The tags, meta descriptions, and most importantly the topic used must have a direct relevance to the article. To ensure this similarity, the keyword density of the generated article should be analysed, the most commonly used single-word, two-word and three-word groups should be reviewed and tags and meta should be determined according to these factors.
Order of Importance of the Content
Search engines scan websites from left to right and from top to bottom. This type of scan is the way in which people are used to reading and browsing. Since a book is read from left to right and from top to bottom, the design of the website and articles should be done in the same way. The keywords used in the article should be at the top as much as possible; because the keywords in the first 100 words in many sources provide a great benefit in Google. For this reason, in the subject narration, a small introduction to the subject should be done. Then, at the body of the text, details of the subject should be explained in regard with the order of importance; from top to bottom.
Heading tags (h1, h2 and etc.) are very effective in categorizing the main and sub-headings within the page. We know that at least one h1 should be placed on each page. This is the title of that article. Other headings about the subject should be between h1 tags as well. As the number of these tags increase, their importance decrease; so, they need to be ordered from a small to large with a proper hierarchy. For example;
<h3>Car Racing Game</h3>
<h4>Red Car Racing Game</h4>
<h4>Green Car Racing Game</h4>
Spelling and Highlighting
Character and letter errors in articles are easily identified by the search engines and they give a negative impression both the website and the article. Articles should be written in a proper way and orthographic rules should not be ignored.
In order to emphasize important words, bold, italic and underlining should be used. In this way, it becomes easier for the articles to get higher ranking. The reason for this is that visitors read the colored and highlighted words before reading rest of the article. Through these words, the visitor gets their first impression of the subject of the article.
By analysing the words used in the article, it is necessary to optimize the keyword density. In an article, these words should not exceed 5 to 6% of the total content. The number of the keywords used might increase the risk of spam. This might cause the website to filtered in the future. At the same time, it will be difficult for the article increase its ranking in important words. Therefore, it is useful to adjust this density.
In-site linking is one of the most important topics in SEO. Giving links from websites with long history and good quality SEO structure to your new articles can lead to the rapid rise of your article. For this reason, it is necessary to link the articles according to the relevant keywords. For instance, a text that only mentions sandbox should get a link from a text which I used only once. Don't reduce the importance of the other links in the text by linking the images used in the text.
Off-site links on new articles will make these pages rise faster. The best course of action is sending pings to websites like ping.fm, manually adding the article to various Turkish and foreign bookmarking sites and sharing it through your website's Twitter and Facebook accounts.