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Seo in brief

Seo in brief

I will briefly answer the question of how SEO can be applied to a website. I'll list SEO solutions that fit the basic structure of the website. I will describe the factors that are stringent to SEO in keywords, page properties, site-domain relationship and internal links. I will explain them in a way that it can be understood in the best way without delving into details too much.

About keyword use

  • Important keywords should be used for the website in the page title.
  • Use contents that are compatible with keywords in text within the page.
  • Targeted keywords and page content must be relevant.
  • The Heading One parameter should be used with marked keywords. Wikipedia
  • Presence of a keyword in domain.
  • Page addresses must contain keywords.
  • Use keywords marked with H2, H3 parameters.
  • The page image must be defined with the <alt> and <title> tags.
  • Keywords within the text should be marked with <strong> and <bold> tags.
  • Use the description in the Meta description tag on each page, including keywords.
  • Use the description with keywords in the Meta keywords tag on each page.
  • Page's popularity in page internal link structure
  • Links to external sites and pages that are suitable in terms of quality and content
  • Age of pages
  • No broken links
  • Ratio of indexable content
  • The quality of the document content (same pages should be avoided within the website, the content should not be quoted from other sites, etc.)
  • Update frequency
  • The number / used in the website URL (not exceeding 4)
  • Compliance with spelling rules and correct spelling of words (different uses, synonyms etc.)
  • HTML accuracy of the website


SEO for Site-Domain Features

  • Globally received links, global popularity of the website
  • Age of the website
  • Eligibility of the headings of incoming links to the website
  • Relevance of keywords and pages to links from pacesetter websites
  • Rate and fast increase of new links to the website
  • Compatibility of searched words with page content (use of search words as link description)
  • Time spent on page, CTR, direct visit, bookmark analysis and etc. (Changes of the results' ranking with rates such as CTR with searched words)
  • Manual authority given to websites by Google - weight priority (for websites like Wikipedia, Amazon and etc.)
  • Websites having highest level of domain: edu, gov, us, ca and etc.
  • The number and frequency of pages added to the site over time
  • Number of queries for website - domain name
  • Confirmation of the website in Google Webmaster Central


SEO for internal links’ features

  • Relevance of link description to search terms - <a href=””> link description </a>
  • The popularity of the linking website
  • Connection of the linking website to the linked website in regards of content
  • The status of the target website among similar websites in terms of link and competence.
  • The age of the links provided (the pages that links redirect must be accessible) is becoming increasingly important. Minimum 3-4 months.
  • Linking website should be reliable and able to deal with similar issues.
  • The harmony and connection of the texts around the links with the searched word
  • Internal link popularity of linked pages
  • Domain extensions of linking sites (there is a trust in edu and gov)
  • Pagerank is not a reason to climb up in SERP as before

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